NEWS RELEASE: Priscilla's Parasols spin back into fashion offering shade with today’s contemporary styles.
NICASIO, California, December 17, 2007
Priscilla's Parasols today introduced four styles of bamboo and fabric parasols for their Resort and Metro collections, all designed to enable people to make the most of their outdoor activities “wear ever the sun shines.” Highlights include: two octagonal parasols in small and medium, a square and a triangle shape both in medium sizes with selections of performance enhanced, UV protective covers in hemp, and both quietly muted and colorful splashes of Sunbrella and Waverly fabrics.
Enjoy the Outdoor Environment Longer
The parasol promotes and is becoming an outdoor “lifestyle” choice, as a personal sized sunshade. A rise in consumer awareness of the dangers of mid-day sun (“short shadow – seek shade”) is driving the recent trend of fashionable, and collectible parasols.
The full Priscilla’s Parasols collection for 2008 includes five distinct categories; Resort, Metro, Revival, Wedding, and Private Label.
Launching with Resort, and Metro the two most widely used collections, the attractive shade designs stand up to the elements. Lightweight and easy to wear, they are the perfect take-along accessory for outdoor games, festivals, concerts, and parties.
Both Resort and Metro utilize the same durable Bamboo, handmade frame with brass parts, and share a wide selection of sophisticated weaves and prints for covers. Available at two price points, they’re perfect for outdoor leisure use or traversing the cityscape.
Private Label for customers and guests, custom orders in specialty fabrics with corporate or personal branding are also available.
Soon - Start A Collection Or Give A Keepsake
Adding the elegance of limited edition collectables and one-of–a kind original designs will be the Wedding and the Revival selections debuting early 2008.
Distinguished by artistic styling with luxurious and antique fabrics and frames, Priscilla's Parasols Wedding and Revival collections cater to a specific buyer who won’t settle for less than the perfect fashion or romance statement. Originality and refined taste are moving the accessory industry and a Priscilla's Parasols definitely says, “Look at Me!” These collections will be available wholesale to fine retail stores throughout the world sold by premium gift representatives, and particularly will target the burgeoning Asian user-friendly market with desirable Western style. Fine gift boxing will be an important aspect of these two upscale categories.
Parasols have always been used as a statement accessory by the self-confident to assert their social presence or individual style. Now, with a parasol match for any event or attitude, every outdoor stroll becomes a promenade.
More information about Priscilla’s Parasols new product launch and the upcoming 2008 categories is available in an online press kit at www.p/troyassoc. com/Launch 2007.
